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IN A MARKET fuelled not by a meritocracy but rather a race for attention, boxing is stuck in limbo. Even at the best of times, the sport doesn’t know how to market itself, but that is especially true in this era of so-called “crossover boxing”. That is what DAZN – the broadcaster who has embraced this genre more than any other – calls fights like Jake Paul vs Nate Diaz.
But is it a separate brand, or is it just boxing? If you ask Mike Tyson, one of the most recognisable faces to have ever laced up a pair of gloves,
