ANANTA IS A DESIGN STUDIO founded by Cape Town-based sisters Viveka and Rucita Vassen. The name originates from the Sanskrit word for “endless” or “infinite”. With a mission to uplift communities through creativity and promote economic empowerment, Ananta works in close collaboration with craft communities. Viveka's background in fashion design and Rucita's expertise in graphic design sparked their mutual passion for creativity, crafts and collaboration, leading to the establishment of the design studio during the Covid lockdown in 2020. Their
