SO HERE'S THE CHALLENGE: you're a Chinese automotive brand looking to attract a young, fashionable, design-conscious audience. Chery/Omoda's president Zhang Guibing calls them part of the “fashion elite”, with a “modern lifestyle of health and sustainability”. They have money to spend, they enjoy creative design – and they will constitute 21% of the total industry volume by 2030. That's 66-million potential customers. The problem is, Chinese brands are
