Chinese social media is abuzz with Barbie fever, so let’s explore the phenomenon that has taken the Western world and now China by storm.
Arguably the world’s most popular doll, Barbie surpasses the realm of your typical (primarily) girl’s toy. Her luscious blond locks and pink wardrobe have influenced every corner of Western pop culture for decades. Unsurprisingly, an entirely new aesthetic created in the figurine’s image has been circulating on fashion catwalks and social media for the past year now: Barbiecore.
In the months leading up to the July 21 international release of , a pink-filled comedy fantasy and the doll’s first live-action motion picture, directed by American actress and filmmaker Greta Gerwig, the trend has only intensified. As the world has sizzled this summer season, Barbiecore has blossomed into a fashion fusion of nostalgic references
