As many younger people calculate how many days they can take off from work to go travel and how much a trip is going to cost them, many seniors don’t have to worry much about any of that.
With plenty of time and savings, the growing number of seniors, or people aged 60 and above, in China has created a goldmine for senior tourism. On July 19, New Oriental Education and Technology Group, an education company in China, officially set up its tourism sub-company with a registered capital of 1 billion yuan ($140 million), mainly targeting senior travelers.
The group, which started out as an educational training company, lost
