Eye makeup can be a powerful tool in your beauty toolkit, helping you to enhance your natural features and express your individuality and evolving style as you journey through life.
In your 20s, experimentation is key, so don’t be afraid to try out different colours, textures and finishes. As you progress into your 30s and 40s, you may want to focus on defining and accentuating your eyes, while also taking care to keep the delicate skin around them hydrated and smooth. Moving into your 50s, 60s and beyond, it’s all about embracing the ageing process and ensuring that your eye makeup enhances your natural beauty and radiance.