With sustainability at the core of innovation, the beauty ecosystem – from supply chain processes to ingredient sourcing to packaging – is evolving to respond to the growing demand (and necessity) for environmentally conscious and sustainable products. As this practice continues, we can expect to see even more singificant strides towards a greener future.
Aveda has long been a leader in sustainable beauty. In accordance with the brand’s founding mission to care for the world in which we live, it has pioneered new benchmarks of environmental responsibility in beauty, with priorities in the following six areas: safe beauty;
