REVIEWS
Price: £749 from fave.co/3O2nELr
Asus is best known for its laptops and gaming gear, but each year it also releases a premium-spec smartphone under the Zenfone name. The Zenfone 10 is the latest iteration, and it's much like 2022's Zenfone 9: an Android phone marketed as a small, compact device with an eye catching design, top-end specs, and thoughtful software.
For the most part, the Zenfone 10 is all those things, though it's not the smallest phone around. It's taller than the iPhone 13 mini and SE and is roughly the same dimensions as an iPhone 14 but with a smaller screen. Don't get me wrong, Asus has a good phone on its hands here – it ticks practically every possible box on the spec sheet. In doing so the Zenfone 10 ends up doing everything well, but its display and camera aren't top drawer.
DESIGN
Asus has not changed much of the look of the Zenfone 10 from the Zenfone 9. In fact, it's exactly the same dimensions at 146.5x68.1x9.4mm. That's smaller than many of the biggest phones out there, but it's not the smallest. The iPhone 13 mini is 131.5x64.2x7.7mm and the Samsung Galaxy S23 is 146.3x70.9x7.6mm – both are thinner and shorter than the Zenfone. Heck, even the regular iPhone 14 is 146.7x71.5x7.8mm, only 0.2mm taller and 0.1mm thicker than the Zenfone 9.
I only labour this point because Asus markets
