Forbes Africa

Upcycling On The Fly

"It was something I’ve never seen. I was like, ‘maybe this is what they mean by the end of the world?’ The sky looked orange. And then it just went really, really dark.”

In June, the New York skies were flooded with apocalyptic color, as Canadian wildfires moved south and the smoke transformed the global center of fashion into a burned sienna hellscape.

Kenyan fashion entrepreneur Ruth Abade is in the city for trade shows, describing by video call this ominous reminder of the consequences of unfettered consumption: the world’s most charismatic metropolis reduced in minutes to incandescent shadows.

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