Packing your suitcase for your holiday, most of us will include a novel ready to keep us entertained on the plane or while soaking up the glorious rays on the sunbed.
However, when coming home, you realise that the pristine pages are still untouched – the spine unbroken and you didn’t actually reach for your book once – I guess you were just too busy, right?
Well, it seems you’re not alone.
Despite UK consumers buying just shy of 348 million books last year alone, according to Publishing Perspectives, only 19% of us actually opened the cover and settled down for a big read every day.
In fact, YouGov have revealed that four million UK adults have never actually picked up a book for pleasure – a