“WHEN WE LAUNCHED IN 2007, we thought we’d be online only,” says Nicola Mason, the co-founder – with husband Carl – of Tasmanian merino-clothing brand Smitten Merino. “But when we got an office space in Battery Point, people started knocking on the door. It became clear that they wanted a storefront – they wanted to touch and feel.”
It’s no surprise that potential wool-wearers are soon converted once they feel Smitten Merino pieces for themselves. The fabric is
