‘IF IT DON’T MAKE DOLLARS THEN IT DON’T MAKE SENSE’
HE’S the kind of guy who doesn’t blink at the thought of firing a former US president and first lady if they don’t deliver what he wants. He has no time for the somewhat rich, but very famous like a certain duchess and her redhead royal husband. And if you’re a much-loved feelgood guru you’d best be bringing in the numbers or he wants you out no matter how many good vibes you’re sending out.
Daniel Ek, the Swedish billionaire CEO of streaming service Spotify, has become known for being brutal with underperforming products – and people. He wanted to transform Spotify from being primarily a music service to
