People Just Want to Lose Weight
Updated: 2023-07-24 14:47:00
While exploring the diet app Noom recently, I wasn’t sure if I was supposed to be losing weight or healing my inner child. The program encourages you to banish “thought distortions” such as labeling foods “good” or “bad.” It assures you that slipups don’t mean failure, and nudges you to practice “joyful movement.” For the first week, all Noom asks you to do is “simply believe.”
And if this psychological approach fails, there’s always Ozempic.
Noom and the dieting stalwart WeightWatchers have both recently added services that will allow their customers to obtain Ozempic and other blockbuster new GLP-1 obesity drugs, such as Wegovy and Mounjaro. , Noom launched Noom Med, which pairs its behavior-change program with prescriptions for various weight-loss drugs, the GLP-1s among them. Noom Med will connect its users with doctors who prescribe the drugs—though it won’t cover their often-gargantuan monthly cost. And WeightWatchers recently acquired , an online provider of the obesity drugs. People who sign up get a free WeightWatchers membership thrown in.
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