The Atlantic

The Humiliation of Ron DeSantis

The Florida governor isn’t Trump plus competence; he’s Trump minus jokes.
Source: Anna Moneymaker / Getty

Before his stump speeches in his reelection campaign last year, Ron DeSantis liked to play a video montage that showed him being gratuitously rude to reporters at press conferences. It was petty and graceless—and warmly received by the Florida governor’s base. At a DeSantis rally in Melbourne, Florida, last fall, I watched the video from an elevated press pen alongside a gaggle of local reporters. The disconnect between the unflagging politeness that DeSantis’s young volunteers showed the press corps and the ostentatious douchebaggery of the candidate was stark.

Last night, though, Dunking Ron was replaced, briefly, by Conciliatory Ron. His decision to grant CNN’s Jake Tapper a sit-down interview in South Carolina was a reflection of how far behind Donald Trump he is trailing in the race for the Republican presidential nomination. But more than that, the interview was a rejection of one of the Florida governor’s most cherished : Mainstream journalists are the enemy and should be treated with undisguised contempt. DeSantis’s problem is that his basic theory of the campaign is turning out to be wrong. He promised to run as Trump plus an attention span, and instead he is running as Trump minus jokes. The result is ugly enough for the Republican base to recoil. Now, belatedly, the Florida governor appears to have decided that the only way to save his campaign is to execute a pivot from peevishness.

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