INTEL’S NEW CORE ULTRA BRANDING
DROPS THE I, LOOKS LIKE AMD’S RYZEN RANGE NOW.
Intel announced that it is overhauling its consumer CPU branding for the first time in 15 years, resulting in a simplified naming scheme that looks somewhat similar to AMD’s Ryzen naming scheme. Intel’s new approach focuses on its ‘Core’ branding and splits the chips into ‘Core’ and ‘Core Ultra’ tiers. It also drops the iconic ‘i’ from the i3, i5, i7, and i9 chip identifiers and no longer refers to its processors with a generation moniker, like ‘13th-Generation.’ It also includes new badges, all of which we’ll cover more below. These changes begin with the Meteor Lake processors that come to market later this year but don’t apply retroactively to existing chips.
