No. 3
JENA RADNAY
@properties Christie’s
How should sellers pitch their homes to gain an edge?
You want to create an atmosphere and tone for the house in your marketing. I recently listed a house that had a Las Vegas feel, so we leaned into that. You have to think, What’s the personality of the house?
What’s the oddest thing you’ve seen thrown in to close a sale?
A statue of a puma that had already been sold through the estate sale. We had to negotiate with the person who bought the statue to get it back, but we got it
