THE VW BEETLE WAS NOT AN IMMEDIATE success in the US. In fact, in its first year on sale there the total number sold was two. But Volkswagen kept plugging away and by the late ’50s the Bug was a roaring hit with a six-month waiting list, buoyed by clever advertising from agency DDB that sold Americans on the appeal of these funny-shaped anti-heroes.
DOA: VOLKSWAGEN EA 128
Jul 12, 2023
2 minutes
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