‘I love a good steel bike as much as the next tedious man in his thirties,’ wrote web editor Matthew Loveridge on this very page last month. ‘But I don’t think steel deserves the near mythical status it now enjoys… that’s inextricably linked to our collective fetish for all things retro… to our notions or artisanal integrity.’
Why, I nearly spat my naturally processed cold brew all over the Ercol coffee table. Me, tedious? Because I am 39 and I do love steel.
