“It was perhaps inevitable that Gucci and Fiat would collaborate on a 500”
Fiat 500 by Gucci
WITH the luxury fashion house Gucci based in Florence, Italy, some 250 miles from Fiat’s home in Turin, it was perhaps inevitable that the pair would collaborate on a version of the 500, given the manufacturer’s inexhaustible desire to roll out special editions of the city car.
And so, in 2011, the ‘500 by Gucci’ sashayed down the automotive catwalk, available in white or black and sporting the fashion brand’s signature green and red stripes. Marketed at “fashionista customers” keen to “distinguish themselves”, the
