The Atlantic

The Endless Cycle of Social Media

A conversation with Charlie Warzel about the rise of Meta's Threads—and what it could take for the platform to succeed
Source: Justin Sullivan / Getty Images

This week, Meta launched its Twitter competitor: Instagram’s Threads. I chatted with my colleague Charlie Warzel, who covers technology, about why Threads is appealing to users, and what it would take for the platform to succeed.

First, here are four new stories from The Atlantic:


Header: A Hunger for Posting

Two days ago, Mark Zuckerberg posted a front-facing on Instagram with some news: Threads, Meta’s Twitter competitor, had launched. With a few taps, users could download the new app, port over some of their Instagram network, and start posting. By this morning, according to Mark Zuckerberg, Threads had 70 million users (in July 2022, Twitter reportedly had about ). My colleague Charlie Warzel wrote a story with Ian Bogost this week for arguing that Threads proves . I

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic4 min read
Hayao Miyazaki’s Anti-war Fantasia
Once, in a windowless conference room, I got into an argument with a minor Japanese-government official about Hayao Miyazaki. This was in 2017, three years after the director had announced his latest retirement from filmmaking. His final project was
The Atlantic8 min readAmerican Government
The Most Consequential Recent First Lady
This article was featured in the One Story to Read Today newsletter. Sign up for it here. The most consequential first lady of modern times was Melania Trump. I know, I know. We are supposed to believe it was Hillary Clinton, with her unbaked cookies
The Atlantic4 min read
KitchenAid Did It Right 87 Years Ago
My KitchenAid stand mixer is older than I am. My dad bought the white-enameled machine 35 years ago, during a brief first marriage. The bits of batter crusted into its cracks could be from the pasta I made yesterday or from the bread he made then. I

Related Books & Audiobooks