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Apple’s Vision Pro rips off the HoloLens, seven years later

Pinnable windows floating in midair. Three-dimensional dinosaurs. Video calls. 3D castles emerging from the ground. No, I’m not talking about the capabilities of Apple’s new Vision Pro VR/AR headset. These are all things Microsoft’s HoloLens could do when it launched roughly seven years ago.

Apple has a reputation for reinventing technology—and boy, was that underscored by the launch of the Vision Pro at Apple’s Worldwide Developers Conference.

For months behind-the-scenes reporting has indicated that even Apple employees have questioned the launch of the Vision Pro, an AR/VR headset that executives still isn’t as clear as we’d like. Detailed spec pages accompanied Apple’s launch of the Mac Studio and the new 15-inch MacBook Air. Not the Vision Pro: We know it supplies more than 12 million pixels per eye, but at an unknown refresh rate. And Apple carefully hid the cable running from the headset to the battery pack—which allows for only two hours of battery life, anyway.

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