Everand Logo

Welcome to Everand!

  • The Guardian

    Can’t wait for the Barbie movie? Just as well – there are 45 more toy films to come | Peter Bradshaw

    Jul 05, 2023 3 minutes

    For corporate Hollywood, there’s a new buzzword in town: pre-awareness – or maybe it’s just the newest, buzziest version of the oldest idea in movie storytelling. Toy manufacturer Mattel, while preparing for the launch of its forthcoming Barbie movie, is trying to reinvent a further 45 of its toy products as screen ideas: the franchise seedcorn of intellectual property.

    Inspired by the success of the lumberingly stupid but lucrative Transformers movies, Mattel’s toy stable, like Hot Wheels, He-Man and Polly Pocket, will be

    You’re reading a preview, subscribe to read more.

    More from The Guardian

    The Guardian4 min read
    Lawn And Order: The Evergreen Appeal Of Grass-cutting In Video Games
    Jessica used to come for tea on Tuesdays, and all she wanted to do was cut grass. Every week, we’d click The Legend of Zelda: The Wind Waker’s miniature disc into my GameCube and she’d ready her sword. Because she was a couple of years younger than m
    The Guardian4 min read
    Khaled Khalifa obituary
    The writings of the Syrian author Khaled Khalifa, who has died aged 59 of a heart attack, depict a world of bloody conflict, but one where flowers still bloom. In his books, which are often read as eulogies for Syria, and especially his beloved city
    The Guardian4 min read
    Critics Of Napoleon Epic Have Fallen For Emperor’s Fibs, Says Film’s Military Expert
    Critics of the “damaging” and “inaccurate” portrayal of Napoleon Bonaparte in Ridley Scott’s new cinematic epic Napoleon are just victims of the French emperor’s enduring propaganda, according to the military adviser behind the film’s vast battle sce

    Related Books & Audiobooks