Elon Musk Really Broke Twitter This Time
The social network has never seen chaos quite like this.
by Charlie Warzel
Jul 03, 2023
4 minutes
Twitter may have just had its worst weekend ever, technically speaking. In response to a series of server emergencies, Elon Musk, the Twitter owner and self-professed free-speech “absolutist,” decided to limit how many tweets people can view, and how they can view them. This was not your average . It was the social-media equivalent of Costco implementing a 10-items-or-fewer rule, or a 24-hour diner closing at 7 p.m.—a baffling, antithetical business decision for a platform that depends on engaging users (and showing them ads) as much as possible. It costs $44 billion to buy yourself a digital town square. Breaking
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