Blueberry bubblegum. Lemon pie. Caramel cheesecake. Sickly-sweet concoctions that are just a fraction of the dessert-flavoured nicotine vapes available to buy for not much more than a high-end chocolate bar, in bright packaging often adorned with cartoon illustrations designed to appeal to children. It is a huge red flag that something has gone seriously amiss in the rules governing e-cigarette marketing and sales in the UK.
What makes the question of how to regulate vaping more complex than cigarettes or alcohol
