Kiwi consumers have a long history of getting the short end of the stick.
Perhaps it’s our small size, or the fact that we’re tucked away at the bottom of the world, but the general lack of innovation and competition in NZ has struck retail shoppers here with fewer and more expensive options compared with offshore counterparts.
Take the $22 billion local supermarket duopoly, for example, that has foisted overpriced everyday items on consumers such as $20 1kg cheese blocks while theindustry pockets $1 million of excess profits every day.