Big Tech’s flawed advertising
James BallThe Atlantic
Google, Meta, Amazon and Apple gobble up around $340bn of the annual $500bn advertising spend outside China, says James Ball. Yet users hate advertisements, they’re “easily exploited” for fraud and encourage “controversial practices” such as tracking. Fewer than 1% of users click on them. Things are set to get worse. In the ChatGPT era of AI-generated low-quality content, we will have a “grey goo” internet “created by algorithms for algorithms”. But the improved targeting of users AI