For siblings Alex and Emma Watson, the world of drinks is in their DNA. Their father Chris worked as a barrister in Paris and spent many weekends in the Chablis district of Burgundy. Eventually, he bought his own vineyard – named Domaine Watson – in 1991. Alex and Emma were born in France and spent many summer holidays working in the district’s vineyards, growing up around the culture of French wine. They even shared a bedroom with surplus cases of wine, which were at the centre of ongoing debates over the room’s temperature.
Alex completed a graduate scheme in hospitality management following his bachelor’s degree course at the University of Bristol and worked in luxury bar marketing in London before moving to Diageo. These experiences were