Some say hemlines rise and fall with the stock market, but in beauty circles, we talk about the Lipstick Effect – in a financial pinch, we experiment with lip colour.
History backs up lipstick as a reliable barometer of human psychology in times of relative hardship. In the 1930s, when industrial production and employment plummeted, lipstick sales soared. The same thing happened in the recession in the ’90s and again in the noughties’ global financial crisis. The theory
