Color is crucial in establishing brand identity, particularly for a fashion house. For Dior, the significance of gray goes beyond mere symbolism, as it pays homage to its heritage and serves as a tribute to Christian Dior’s personal history.
The story began when Christian Dior established his house on 30 Avenue, he drew inspiration from the soft pink and gray walls of his childhood home in Granville. In his view, pink embodies joy and femininity, while gray is neutral and practical. It was then that Monsieur Dior opted for gray as a representation of timeless elegance and practicality to grace the façade of his own building. Known as Montaigne Gray or Trianon Gray, this color has since become synonymous with Dior, captivating customers and evoking the essence of French elegance in every creation.
