The Atlantic

The Vision Pro Is the Perfect Gadget for the Apocalypse

Apple’s latest product will insulate users from a burning world.
Source: Photo-illustration by The Atlantic. Sources: Eduardo Munoz Alvarez / Getty; Joe Pugliese / Apple / Reuters

Perhaps my brain is poisoned from a decade-plus of staring at cascading social feeds of depressing news, but the first thing I noticed about Apple’s demo video for its upcoming Vision Pro headset was the haze-colored light. The promotional clip features well-dressed men and women—mostly alone in their spartanly furnished homes—bathing their eyes in lush content from the $3,500 aluminum-alloy ski goggles. Despite the bells and whistles, I fixated on the glow emanating from the windows in Apple’s painstakingly constructed demo environments: I’ve come to recognize and resent it as the golden hour of

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