It was tough for Zip Cheung when she first started Ohh Dear Communications, Hong Kong’s first modelling and marketing agency specialising in the over-50s, in 2016. Scouting for senior models on the streets of Hong Kong’s Wan Chai and Central districts, the response was consistent: who would want a senior as a model?
Counting brands including Gucci, Bioderma and the MTR corporation among her clients, it was clear that there was demand, and luckily Cheung had some leads from her previous career as a journalist covering retirement topics.
But it was more
