There was a time when handloom products were considered unrefined… Over the last decade, however, an array of indigenous, India-proud brands have managed to alter that perception to a large extent. Today, craft-based pieces—created with love, and realised from locally-sourced textiles—are hailed as impossibly-chic. Labels like Ekaya, Eka, Doodlage, and Shruti Sancheti have ushered in an era of the handwoven and the handloom, inhabited with an Indian soul, yet reflecting a global design sensibility.
Palak Shah, CEO
