Makeup on men has been a touchy subject for centuries. Yet in the past, noblemen and other aristocrats not only wore makeup; they layered on brightly colored blush and heavy powder. That’s not even mentioning their shoes, which were stacked as high as their hair — both with ribbons and bows. We’re talking straight, burly men with swords, mind you. So what’s the deal?
In the last decade, makeup has come a long way in design, intention, and engineering. This means the industry can reach a wide variety of male consumers that use makeup — however they choose to apply it. For a late-night drag performance, a celebrity-filled red carpet, a nightclub rendezvous, or the set of broadcast news? Sure. Others only present their full-on “Sasha Fierce” or “Studly Steven” faces for social media, without ever leaving the house.
