911 & Porsche World

GO ON GREEN

TECH: SPECIALIST

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Oil and water. Religion and science. Motorsport and saving the planet. On a list of improbable bedfellows, the latter pairing will likely be near the top — when push comes to shove, certain things simply don't mix. Or do they? Granted, you're unlikely to see eco-warriors glad-handing the great and the good during a grid walk at the Monaco Grand Prix, but there is a Yorkshire-based firm turning the tide on motorsport's less than perfect reputation for protecting the environment. To find out how climate-conscious Porsche fanatics can indulge in a trackday fix not costing the Earth (literally), we met up with the company's directors on the occasion of this year's Porsche Carrera Cup GB and Sprint Challenge GB test day, hosted at Silverstone Circuit at the end of March.

“Having spent the last two decades working in motorsport and hosting race days, I've seen a huge shift in the market,” explains Ben Hyland, cofounder of premium trackday provider, Hype Motorsport. “This change has been driven by people waking up to the environmental impact

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