Whether you’re a Dodge fan and prefer Panther Pink sprayed on your cars, or a Plymouth fan who’s fond of cars painted Moulin Rouge, the colors and results are the same: a shockingly bright hue that had never been seen on a production automobile before January 1970.
Chrysler Corp. had a history of introducing special spring colors, and in early 1970, Dodge and Plymouth added the hot pink shade to their lists of High Impact colors. Although the colors and corresponding codes were the same from Dodge to Plymouth, the extra-cost High Impact colors had different names that were notably catchy by taking advantage of slang and phrases of the day. Names for some of the High Impact colors were Plum Crazy (Dodge) and In-Violet (Plymouth) for purple, Top Banana (Dodge) and Lemon Twist (Plymouth) for bright yellow, and Green Go (Dodge) and Sassy Grass (Plymouth) for a medium green. When the wild hot-pink color was