You can blame Covid-19 or the insipid economy – or both – but the trend of buying down is real. Choosing smaller and cheaper options instead of splashing out has become prevalent in all sectors, including the motoring sector. Last year, entry-level cars accounted for almost half of all the country's passenger car sales.
If you dig deeper into the numbers, you'll find that more than a third of these cheaper car salesin 2021) and its clone, the firstgeneration Toyota Urban Cruiser, were both huge success stories. More so for Toyota than Suzuki… Thanks to the strength of that Toyota badge, more than a thousand Urban Cruisers were sold per month. The Urban Cruiser outsold the Suzuki by a ratio of at least two to one, even though the Brezza cost less and had a more extensive warranty and service plan.
