The jewellery space, especially in India, is particularly interesting. Why? Because it’s laden with tradition, symbolism, and beliefs that are deep-rooted, and have long superseded the initial purpose of jewellery itself–self-expression and adornment. If you ask any jeweller who has been around for a long time, they will confess that the market dynamic hasn’t changed much in the past 100 years. Of course, they will talk about the incidence of more ‘wearable’ designs, or adding a more ‘contemporary’ accent, and the increasing share of
CHANGE IS PRECIOUS
May 27, 2023
3 minutes
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