IN ASSOCIATION WITH
As always, we split our E-Bike of the Year test into two categories, one for the shop-bought models and one for the direct-sales brands. Why? Well, judging on value alone would always put the direct-sales bikes at an advantage. After all, they can cut out the dealer and distributor profit margins to undercut high-street rivals. But not everyone wants to buy online, some riders want to tap into the advice of staff and kick the tyres of a physical bike before buying. And while direct-sales brands are working hard to bring more touch points to consumers (such as YT’s Mill in Surrey, and Canyon’s demo fleets), it’s still easier for most people to walk down
