Undoubtedly, both Innocenti and Piaggio dominated the scooter market throughout the 1950s and 60s. Any opponents were quickly dealt with, and even scooters that looked like they posed a threat failed to slacken the grip these two companies held.
Unfortunately, it didn’t end the way it should have, with Innocenti falling on its own sword; something that was unimaginable only a few years earlier. The series of events that led to Lambretta’s demise have been well documented, but could its downfall have, unintentionally, saved the