55in OLED TV | £2399 |
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While all of the OLED attention may well be focused on the super-bright new MLA and QD-OLED models, the truth is that they are prohibitively expensive right now, and the vast majority of OLED TVs sold this year will be step-down models such as the Sony A80L that we have before us today.
Not that this is a terribly cheap TV, mind. The only price so far confirmed for the XR-55A80L is the £2399 UK price, although official US and Australian pricing will likely be lower than this.
That makes it significantly more expensive than the 55in LG C3, which launched at £2099. In fact, it’s not much more affordable than the 55in LG G3, which nominally comes in at £2599, and features a new brightness-boosting MLA panel. Then