“WELL DONE, he’s 13,” moaned Neville Southall as he watched Michael Owen wheel away in celebration of a goal scored against the young goalkeeper Southall was mentoring for Owen’s Soccer Skills show in 1999. Said with feeling and no small amount of disdain, the reminder of the boy’s age would not stop the star of the show from raising his arm, smiling for the camera, or having his fun. Nor would it stop him saying, with no hint of irony, “Game, set and match, Owen,” and giving birth, unwittingly, to a video clip destined to go viral many years later.
The reason is obvious. With just