AppleMagazine

LINDA YACCARINO MAY BE “EXACTLY WHAT TWITTER NEEDS.” BUT IS THE NEW CEO BEING SET UP TO FAIL?

Less than two months into his $44 billion purchase of Twitter, Elon Musk declared that whoever took over as the company’s CEO “ must like pain a lot.” Then he promised he’d step down as soon as he found a replacement “foolish enough” to want the job.

That person, Musk announced last weekend, is Linda Yaccarino, a highly-regarded advertising executive from NBCUniversal. She’ll start in six weeks. How long she’ll last might depend on her pain tolerance.

When Musk tweeted that he’s found a new CEO but didn’t say who, one word stuck out: “she.” Some of his more extreme Twitter followers took immediate

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