Based in the Fichtel Mountains of northeastern Bavaria in Germany, Cube has been developing innovative, globally successful bikes since 1993. Cube is a family business, and that approach extends to the Intermarché-Circus-Wanty WorldTour team and Tormans Cyclo Cross Team it supplies bikes to, which in turn have a major influence on the development of the brand’s bikes.
At the heart of this symbiotic relationship is Cube’s in-house innovation centre and test lab at its headquarters in Waldershof, Germany.
‘Our company stands for innovative technical solutions and creative implementation,’ says Harald Lucas, product manager at Cube.
‘The Cube Innovation Centre (CIC) epitomises this hugely important aspect of our company culture. The CIC is the creative heart and soul of our bikes, and the source of
