Wangers remembered for work behind the GTO
Jim Wangers, the marketing genius forever connected to the Pontiac GTO muscle car, passed away in his sleep on April 27 at the age of 96.
After serving in the U.S. Navy during World War II, Wangers went to work for Esquire magazine where he worked with future publishing mogul Hugh Hefner. Wangers said when Esquire moved its headquarters to New York, he turned down Hefner’s offer to work on a new magazine to be called Playboy and instead followed Esquire to its new office.
Wangers would instead make
