The Hub STUDIO INSIGHT FutureWorks
News and views from around the international CG community
seeing the opportunity in a shifting industry landscape, Gaurav Gupta founded FutureWorks in 2007 from a room in his father’s office. When discussing the move towards digitisation and increasing demand for long-form content at the time, CEO Gupta begins by reminiscing.
“Platforms like Netflix started to take off, and a digital-first approach was becoming the standard for the industry,” he says. “It was clear that digitally distributed content and the platforms facilitating that would represent a new area for growth for VFX and post-production, since the market back then was already at capacity.”
With the Indian VFX scene still in its infancy, Gupta built FutureWorks with the clear goal of becoming the trusted partner for productions in both the international and burgeoning Indian film markets. “When we started there were only a few players in India, but they made everythingsound so complicated, not delivering on promises, making clients unhappy because of how they were being shortchanged and suddenly getting bills piling up. We wanted to change that,” he continues.
