The year 1928 was a busy one for Walter P. Chrysler and his company, Chrysler Corp. Having launched the company in 1924 with introduction of a full line of cars bearing his name, the entrepreneur expanded it four years later by bringing out two new lines, the Plymouth (to fit into the low-price market), and De Soto, to fill the gap between it and the Chrysler.
A year before the October 1929 stock market crash, the ’20s were still roaring and so was Walter Chrysler. Before 1928 was over, he was offered — and accepted — the opportunity to buy Dodge Brothers, which he had attempted to purchase two years earlier. Dodge Brothers started manufacturing