Old Cars Weekly

DRIVEN DE SOTO

Some cars really do live on in memories, and some drivers are lucky enough to find similar models years after moving on.

“When I was first out of high school,” recalled Len Benjamin, whose 1958 De Soto Fireflite is featured here, “I bought a 1957 De Soto. I loved it and then after not having that for years, when I discovered this, I was determined to have it.”

De Soto finds its niche

De Soto by 1957 was spectacular with its towering fins and flashy two-tone colors, but it hadn’t started out quite that way. When Chrysler Corp. introduced it in mid 1928, the 1929 De Soto was a six that was aimed at neither the economy end of the market nor the slot that today is referred to as “near luxury.” Priced from $845 to $955, it represented a

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