The New York Times described Super Apps as the “Swiss Army knife of apps.” Super Apps are multifunctional applications that unify numerous mobile app services into a common interface - sometimes through an ecosystem of different providers whose components are integrated into a seamless mobile experience.
Super Apps are especially popular with Gen-Z and Millennial consumers, and as ASEAN is home to one of the youngest populations in the world, it is tipped to become a Super App supermarket. According to the Singapore Economic Development Board, the ASEAN Super App market will be worth US$23
