The Atlantic

The Goopification of AI

A new generation of chatbots is poised to become the next frontier of self-help—and could reveal the truth behind Americans’ obsession with lifestyle gurus.
Source: Illustration by Joanne Imperio / The Atlantic

Late one recent night, I enlisted GPT-4 to fix my life. I began by soliciting broad-strokes summaries of my journalistic interests and an expedited five-step protocol for breaking in raw-denim jeans (if you know, you know). But after a few rounds, the asks became personal: “How can I tell if I’m overinvested in my career?” and “How do I sum up the volume of my work?” Before I knew it, I’d dredged my reserves of ennui into the early-morning hours, imploring the AI to supply me with maybe-consequential ways of doing—of becoming—better.

The answers were sensible enough, delivered in the stiffly efficient prose of a try-hard MBA student—if not quite. And no one’s faster than AI. Your next better-living sage could very well be a bot, and you might not even notice the difference.

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