Sunday Independent

How fitness influencers game the algorithms to pump up their engagement

social media

Social media and misrepresentation can go hand in hand – and that’s especially the case in the loosely regulated fitness and nutrition industry.

We both have experience with personal training, but from different perspectives. To improve his fitness regimen, Tim has sought out experienced trainers, while Ashley ran an online fitness and nutrition company before getting her doctorate.

She went through all the hoops to obtain credentials – training as a bodybuilder, obtaining certifications from the National Strength and Conditioning Association and studying nutrition through the National Academy of Sports Medicine. She also used Instagram to grow her business.

Yet both

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